Founder / Chair

Aeshia is a passionate, self-funded entrepreneur who built PRETTY GIRLS SWEAT and its nonprofit arm, SWEAT MAKES CENTS, through determination and discipline. Together, they inspire young women to embrace fitness, healthy living, and leadership. Before becoming an entrepreneur, Aeshia spent 10 years in the TV industry, producing award-winning programs like Iconoclasts and working with ABC and RadicalMedia. She has partnered with brands like Nike and contributed to First Lady Michelle Obama’s “Let’s Move!” campaign. A former high school athlete and proud Alpha Kappa Alpha member, she’s now a devoted wife of 20 years and mom to three basketball-loving daughters. In her free time, she amplifies girls' basketball, enjoys inspirational content, and shares great meals with friends.

Board Member

Dawn Reese is an accomplished media and fashion sales executive with over 20 years of experience. While working in New York City, she made it her priority to mentor young women who wanted a career in the high gloss world of fashion magazines. The lack of diversity in the magazine world fueled her desire to be a part of SWEAT MAKES CENTS and showcase to young women all of the opportunities available in the industry beyond just the models in the pages. In her spare time, the wife and mother, enjoys spin class, traveling, vintage and home décor shopping and playing sports with her young son. Dawn Reese is a graduate of Hampton University.

Board Member

Kinisha Perry is a former Division I basketball player at Lipscomb University turned dynamic leader with 15+ years of experience in event production and business development. Passionate about empowering communities through health, education, and wellness, she combines her athletic discipline and professional expertise to create impactful experiences that inspire change. A mentor and role model, Kinisha is dedicated to uplifting others and driving meaningful transformation in every project she undertakes.